Hi there! I am Lisa Larsen, a New York-based Art Director and Graphic Designer. I graduated from Tyler School of Art at Temple University, and hold a BFA in Graphic and Interactive Design and specialize in branding and marketing. After working full time as an Art Director at Saatchi & Saatchi Healthcare Advertising for 5 years, I began my own freelance studio in order to collaborate more directly with my clients.
While working as an Art Director at Saatchi, I worked with multi-million dollar brands for clients such as Pfizer, Abbot and Sanofi, creating US and global advertising, educational, and concepting work for physician and consumer markets in both print and digital spaces. Areas of concentration included oncology, autoimmune disease, vaccines, and chronic conditions.
As a freelancer, I specialize in developing new brands, projects, and start-ups in a variety of disciplines including nonprofits, wellness, travel, lifestyle, and entertainment, while also working in conjunction with major agencies on various established healthcare brands with those whom I have developed lasting relationships with during my agency days.
I believes in the importance of form following function—that the design should be dictated by need—and cherish collaboration to create solutions that are beautiful, practical, and solve the problem. Each project is a unique opportunity. As a designer, there is always something new to discover or understand more deeply. I enjoy the process take the needs of the project seriously. I believe that no matter how good the design looks, if it doesn't fulfill its purpose, then it doesn't work.